About SELF(ISH) philly

SELF(ISH)philly was founded in 2019 to encourage women in the Philadelphia area to take charge of their health and wellness. Our mission is simple: to show women that they need to be their own health & wellness advocate, because this physical vessel is the only one they'll ever have.

EVERYONE is touched by cancer in some way. In the case of our founder, Danielle Massi, her experience was a diagnosis on the week of her 30th birthday that changed her life forever. The year after her final surgery, Danielle hosted the first SELF(ISH)philly Conference, a health and wellness experience designed to teach women to be preventative and proactive about their health. The SELF(ISH)philly Conference is gearing up for its fourth year, and has partnered with The W Hotel to make this vision larger than ever, targeting an audience of 600 attendees. Danielle's cancer was the spark that ignited a movement of women being SELF(ISH)

Being SELF(ISH) means unapologetically putting yourself first

Check out some footage from past SELF(ISH)philly Conferences!

Danielle Massi is a licensed psychotherapist, #1 best-selling author, co-owner of Modrn Wellness, and the leading expert on shadow work.

Danielle has written for and been featured in New York Mag, The Cut, Shape Magazine, the Huffington Post, Bustle, and Buzzfeed, and is a frequent guest on talk shows and major news outlets. As a cancer survivor, she has worked to help bring awareness and funding to The American Cancer Society as a brand ambassador and one of the faces of the I Love You, Get Screened campaign.

Our Founder